wow. A copywriter that writes. Groundbreaking.
cannes, see it be it
Ok, not something I wrote. But industry press around the Cannes See It Be It delegates, 2020/21.
uncertainty is uncomfortable. Let’s lean in to it.
A piece I wrote for StopPress in June 2020 that focuses on why it’s hard to create change. But now is the time for change.
It was later picked up by Idealog: https://idealog.co.nz/work-life/2020/06/post-covid-eve-why-we-need-to-make-resolutions-to-spark-change
Freelance contributor
Faced with solo lockdown, I had a lot of time to ponder the importance of community. Spoiler, it’s very important. Article written for Sauce March 2020.
One Under 30: Young Creative Spotlight – Ellen Fromm, Colenso BBDO
In Feb 2019, I was interviewed by Branding in Asia.
UP AND COMER: NZ MARKETING MAGAZINE
In the Sept/Oct 2020 issue, I was profiled as an Up and Comer in the industry.
Freelance contributor
In times of stress, we need to change the way we think about exercise. Article written for Sauce May 2020.
CREATIVE FOOD
Creative Food is an initiative I started with the creative department at Colenso BBDO. I was working too much and starved of inspiration. So in an attempt to feed the creativity of the department (and myself), I started a monthly breakfast session where we share what’s been inspiring us. It’s gathered interest and grown to include the rest of the agency, which is awesome. It’s so important that we’re exposed to creativity beyond advertising. And given space to pick the brains of our brilliant colleagues. And selfishly, it always gets me excited about ads again.
GUEST EDITOR FOR GABBERISH MAGAZINE
For the #22 edition of Gabberish, I decided to explore the topic of ‘Mind Control’. Fear not, this has nothing to do with manipulation and everything to do with keeping your brain and body fighting-fit and stress-free in the rough and tumble of working in a creative industry.
Young Gun: Colenso BBDO senior copywriter Ellen Fromm
March 2019. I was interviewed by AdNews Australia.
Your Shot: Spilling the Beans on Heinz’s Heart-warming Animated Film
In 2017, I chatted to Little Black Book about our animated film for Heinz Beanz.
Freelance contributor
Heard of collective grief? Neither had I. But that’s the weird thing we’re all feeling as a result of lockdown. Article written for Sauce April 2020.