WHO

Brands we wear:
Nike Jordan, Gucci, Muze, Westfield

Brands we consume: Rituals, Colgate, Phillips, Goodman Fielder NZ, TipTop NZ, Mars NZ, Pedigree, Kraft Heinz, Arnott’s NZ

Brands keeping the world moving:
Australia Post, AGL, PTV, Bank of New Zealand, State Insurance, Toyota, Spark & Skinny NZ, Monash University

Brands making the world better:
Breast Cancer Foundation NZ, Melanoma Patients Australia, WWF NZ, Fairtrade Australia and New Zealand

WHERE

GPY&R (now VMLY&R) - 2014-2016
Y&R NZ (now VMLY&R) - 2016 - 2018
Colenso BBDO - 2018 - 2020
AKQA Amsterdam - 2021 - 2023
Huckleberry Agency (Startup) - 2023

WHAT

Insightful and innovative problem solving.
Integrated campaign development - from the big idea to production.
Conceptual copywriting.
Long form writing.
Tone of voice development.
Strategic brand positioning.
Creative direction.
Empathetic leadership.
Mentoring.

Artwork: Assembly