In 2018 we launched Tip Top and Whittaker’s new indulgent ice creams.
A competitor to Magnum. Another treat for the world of indulgence.
The over sexualized, inaccessible world.
Full of beautiful women, skimpy ballgowns and panthers.
But real indulgence isn’t beautiful.
It’s getting so caught up in your enjoyment that it’s almost embarrassing.
It’s those real moments you hope no one saw...
Those accidental, in between moments.
The moments we’re so used to covering up.
The new range of Tip Top ice creams are delicious.
Made to be thoroughly enjoyed.
In all their indulgently, ugly glory.
Not through an Instagram filter or with a heavily contoured pout.
But with an unbridled smile that leaves chocolate in the corners of your mouth. And somehow even your elbow.
To us, that is real indulgence. Real enjoyment.
In all its unrestrained, honest, beautiful, natural, uninhibited glory.
This campaign set up the constructed world of indulgence before smashing through the stereotype.
Because when it comes to Tip Top and Whittaker’s,
You can’t fake delicious.
CREDITS
Colenso BBDO - 2018
CCO - Levi Slavin
Creative Director - Dave Brady
Copywriter - Ellen Fromm
Art Director - Emily Osborne
Photographer - Mara Sommers
Production - Collective Force