Pre Check by Breast Cancer Foundation NZ is a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer. The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to routinely check their breasts. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal, just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.
Download Pre Check from the App Store or Google Play.
Share it with a woman in your life.
It may just save a live.
CREDITS
Colenso BBDO 2019
CCO: Levi Slavin
CDs: Maria Deverux, Kim Ragan, Matt Barnes
Copywriter: Ellen Fromm
Art Director: Haylie Craig
Designers: Josh Hart-Vrijkotte & Jodie Heron
Production: Assembly Ltd
Sound Design: Franklin Road, Shane Taipari
AWARDS
SPIKES ASIA - Gold, silver and a finalist
BEST AWARDS - Gold
CAPLES - 2x Gold, 3x Silver, 8x Bronze, 14x finalists
AXIS New Zealand - 5x silvers
ADSTARS - 2x Bronze, 2x finalists
WEBBYS - Finalist
Best Awards Judge’s comments:
”Pre Check is an elegantly designed interactive app – the multi-sensory elements brings to life the physical nature of feeling something unexpected through haptic feedback. The design itself is user-friendly, requires little understanding to get started and motivates you to take action. In addition, the social impact is significant, it’s something that can be passed on between friends, families and communities, creating discussion on a topic that can easily be seen as taboo, with the very real outcome of saving lives.”