Geoff - Heinz Beanz Australia
Nobody knew where young Geoffrey’s obsession came from. All anyone knew, was that the boy loved Beanz.
In fact, they were his entire life. But as is often the way, one moment, or one woman, changed everything.
And that is where this story starts.
The campaign consists of a 3-minute film, cutdowns for TV, outdoor and point of sale. And for the first time ever, the campaign has been the catalyst for a complete overhaul of their on-shelf product name - removing the iconic Heinz Beanz branding for the charming can names created in the film.
Credits
Client: Kraft Heinz Australia
Agency: Y&R New Zealand, 2017
CCO and CEO: Josh Moore
ECD: Tom Paine
Copywriter / Art Director: Ellen Fromm
Head of Design: James Wendelborn
Production Company: Assembly Ltd.
Director: Damon Duncan
Technical Director: Rhys Dippie
Sound: Franklin Road
Music Composed By: Mahuia Bridgeman Cooper
Sound Design: Shane Tapari
AWARDS
D&AD - Yellow Pencil & Wood Pencil
Effies (Australia) - Bronze
Webbys - 1x Winner & 2x Finalists
AXIS - 2x Silver, 2x Bronze
LIAs - Silver
Cannes - Bronze
Adstars - Gold, 2x Silver & 3x Bronze
Best Awards (NZ) - Gold
WARC Media - Silver