Gucci x The savoy

An immersive hotel experience that restores and invigorates mind, body and soul.

“Gucci’s long history can’t be contained within a single inaugural act.
As with any other existence, its destiny is marked by a long series of endless
births and constant regenerations.”
Alessandro Michele, Gucci Creative Director 2015-2022

While portering luggage for the glamorous guests of The Savoy Hotel, a young Guccio Gucci saw the opportunity to create luxury leather goods. This was the birth of Gucci. A hundred years on, Gucci returned to where it all began. To commemorate their rich history together, the House and the hotel created an unforgettable, immersive experience for Gucci’s VIP clients.

The Regeneration Suite ran for 12 months. Guests included Gucci VIP customers, as well as The Savoy’s most prestigious clientele (rumour has it, Taylor Swift). The experience was an innovative way for the Gucci Customer Service team to create deeper, more meaningful relationships with clients and gave VIP clients a rare opportunity to engage with collections before the rest of the world.