Gwyneth!

No? Damn, so close…

We’re still searching for our favourite healthy-living celebrity, but it’s lovely to meet you – all things considered.

While we wait for Gwyneth to try Kaló, we may as well tell you about how we launched Kaló, New Zealand’s first mainstream authentic Greek yoghurt.

Kaló is good. So good. In fact, we think it’s good enough for the ‘Queen of All Things Good’, Gwyneth Paltrow.

... We just need her to try it.

Small problem. New Zealand is a thousand miles from LA, both figuratively and geographically. So, without a Hollywood budget or connections, we took a more ‘authentically Kiwi’ approach and used our media channels to target Gwyneth, and convince her (hopefully) to sample our amazing product.

In doing so, we introduced New Zealand consumers to the best authentic Greek yoghurt in the country. Literally, it's been selling out.

So, that’s that. Until Gwyneth tries Kaló. Should be any day now.