EXTRA PEP TALKS

A tough conversation is even tougher without confidence.

That’s why Extra Gum, the brand built on fresh-breath confidence, created Extra Pep Talks. The voice-led AI helps people practice hard-to-have conversations before facing them in real life. Pep Talks recognised thousands of phrases and respond with appropriate contextualised dialogue. Every engagement built the AI’s conversational skills, ensuring dynamic, tailored experiences that challenged the user with wit, tough questions and unique responses. Extra Pep Talks is a technology first for mobile browser-based voice assistants and Google Home in the New Zealand market.

 

The following online films are dramatised re-enactments of the tech in use.

CREDITS

AGENCY: Colenso BBDO - 2019
CLIENT: Mars Confectionary NZ
PRODUCTION: 8COM
DIRECTOR: Jamie Lawrence
SOUND: Franklin Road

AWARDS:

CAPLES - Finalist
Spikes Asia - Finalist
AXIS New Zealand - 5x Finalists